At Southcoast Design Group, we believe that the journey from concept to completion should be as innovative and exciting as the spaces we create.
We are an award-winning team of Interior Designers, Interior Architects, Branding Specialists, and Furniture lovers.
CEO / FOUNDER
Have you met Tamara?
Tamara Romeo has masterfully combined over 15 years at the helm of her commercial interior design firm with a decades-long career in print advertising. As a seasoned business branding specialist, she has become a trailblazer in San Diego’s interior design scene. Her innovative strategies have redefined spaces ranging from offices and workspaces to multi-family and student housing developments across San Diego, Las Vegas, and the US, transforming them into places where people not only exist but truly thrive.
Tamara’s journey began in 2010 with the founding of San Diego Office Design, specializing in creating workspaces that foster culture, connection, and branding. Her passion for blending the comfort of residential environments into commercial spaces gave birth to what her team refers to as “resi-mercial design.” This evolution in focus led to the creation of Southcoast Design Group, a firm that embodies the best attributes of all environments they have crafted.
Featured in Entrepreneur Magazine, San Diego Magazine, The San Diego Business Journal, and Modern Luxury Magazine, Tamara has been recognized with several honors, including “Business Woman of the Year,” “Best Interior Designers of 2019,” “Women of Influence in Architecture and Design in 2022,” and “Women of Influence in Construction in 2024.”
A fervent advocate of Kai Zen—the art of continuous improvement—Tamara invests heavily in ongoing education for herself and her talented team. A proud alumna of the Goldman Sachs 10,000 Small Businesses program and the Turner School of Project Management, she is committed to constantly advancing her team’s skills and expertise.
Outside of her professional life, Tamara is an enthusiastic animal lover and an avid traveler with a deep affinity for ancient history. Her travels to exotic locations worldwide not only enrich her life but also infuse her designs with authenticity and depth. Ask her about her latest global adventure—she loves to share her stories!
Studio Leader, Interior Designer
Jamila London
Meet Jamila, a native of Southern California, who is a dynamic interior designer and event coordinator with over 25 years of industry expertise.
Jamila is known for infusing functional spaces with unique flair. Her design style is a blend of creative-practicality ensuring every project is both beautiful and timeless.
When she’s not busy transforming spaces, Jamila enjoys adventures with her husband and their playful puppy, Hendrix.
Interior Architect & Interior Designer
Irasema “Ira” Mejia
Meet Irasema (we call her ‘Ira’ around the office and so can you!), a warm and caring soul who brightens our team with her five years of dedication.
Transitioning from residential interior architect to commercial design expert, Ira’s love for travel infuses her work with unique decor elements and imaginative details.
Outside of work, she enjoys cycling classes, baking delicious desserts, and taking leisurely walks with her dog, Cookie. Bilingual and always ready to help, Ira is our go-to for Spanish lessons—and she loves tacos!
Interior Designer
Patrick Collins
Meet Patrick, born and raised in sunny San Diego, Patrick has always recognized the power of interior design to evoke emotions, often rearranging furniture in his childhood home.
He believes everyone deserves beautiful and functional spaces, regardless of budget or style. Patrick’s designs shine with his love for striking lighting.
When he’s not transforming spaces, he’s paddleboarding, hiking, or trying new restaurants. Currently, he’s renovating a townhome in North County, where he lives with his little orange cat, Ms. Anne.
Financial Manager
Rosemary Daniels
Meet Rosemary, who possesses the magical powers of balancing books and ensuring seamless processes, all with a designer’s flair.
She has a passion for art and design that rivals her analytical prowess, we call her ‘the unicorn’ since she combines creativity with precision, and proves that financial management can be both an art and a science.
When she’s not turning spreadsheets into masterpieces, you can find her exploring the latest design trends and inspiring the team with her unique blend of skills.
